When you launch a new Shopify store, one of the first things you’ll notice in the footer is the small text that reads “Powered by Shopify.” While this default branding helps promote the platform, many professional sellers prefer a clean, fully branded storefront that reflects their business—not the platform behind it.
If you’re looking to create a more professional, trustworthy brand experience, removing this default tagline is a smart move. Whether you’re building a sleek fashion boutique, a high-converting one-product store, or an enterprise-level Shopify site, knowing how to remove “Powered by Shopify” can enhance your credibility and conversion rate.
In this 2025 step-by-step guide, we’ll show you exactly how to remove the ‘Powered by Shopify’ footer text, explore the reasons why it matters for your brand image, and explain different methods for beginners and advanced users alike. By the end, you’ll have a polished, professional storefront—and you won’t need to touch a single line of unnecessary code if you don’t want to.
Let’s get started.
What Is ‘Powered by Shopify’
The phrase “Powered by Shopify” is a default footer message displayed at the bottom of most Shopify themes. It’s Shopify’s way of signaling that the website is built and hosted using their eCommerce platform.
You’ll typically find it:
In the footer section of your homepage
On password-protected (coming soon) pages
Sometimes on the checkout or login pages, depending on the theme and settings
Why Does It Appear?
When you launch a new Shopify store and install a theme—whether it’s free or premium—Shopify automatically includes this branding to:
Promote the Shopify platform
Showcase the theme’s compatibility
Help users identify Shopify-built stores
Why Remove ‘Powered by Shopify’ From Your Store?
While Shopify is one of the most trusted eCommerce platforms globally, leaving the “Powered by Shopify” text in your store footer can unintentionally hurt your brand image—especially if you’re aiming for a fully custom, professional look.
Here’s why removing it matters:
Establish Brand Credibility
Your online store should reflect your business, not the platform you’re using. When customers see “Powered by Shopify,” it can give off the impression that the site is a template-based or amateur effort. Removing it helps position your store as an independent, branded, and professional experience.
Improve Conversion Rates
Shoppers are more likely to trust and buy from stores that look unique and polished. Even subtle cues like platform branding in the footer can signal that your store is “just getting started.” Clean footers can reduce buyer hesitation and boost conversions.
Stay Competitive
In saturated markets, small details matter. Your competitors may already be removing default elements like footer branding to stand out. Don’t let something as minor as “Powered by Shopify” create an impression that you’re behind the curve.
Better Aesthetic Control
If you’re investing in custom design, marketing, or automation tools, you want every part of your store to align with your visual identity. Removing Shopify’s branding gives you full creative control over your store’s design—right down to the footer.
How to Remove ‘Powered by Shopify’ Using Shopify Theme Editor
If you’re not comfortable editing code, the Shopify Theme Editor offers a simple, no-code method to remove the “Powered by Shopify” message. This option works well for most modern Shopify themes and is beginner-friendly.
Step-by-Step Guide:
Follow these instructions to remove the footer text directly from your store’s theme settings:
Step 1: Log In to Your Shopify Admin
Visit https://www.shopify.com/ and sign in to your store’s admin panel.
Step 2: Go to the Online Store Section
In the left-hand menu, click on “Online Store”, then select “Themes”.
Step 3: Access the Theme Editor
Under the Current theme, click the “Actions” button.
From the dropdown, choose “Edit default theme content” (formerly called “Edit languages”).
Step 4: Search for ‘Powered’
In the search bar, type “powered” to quickly locate the phrase within the theme text fields.
Step 5: Delete the Text
You’ll see a field labeled “Powered by Shopify”.
Simply delete the text from that field.
Scroll down and hit Save.
Step 6: Check Your Store
Visit your storefront in a new tab or incognito window and scroll to the footer.
The “Powered by Shopify” message should now be gone.
Pro Tip: This method does not require any coding skills, and changes take effect immediately across all pages that use the footer.
How to Remove ‘Powered by Shopify’ Through Code Editing
If you’re comfortable working with code or want more control over your store’s design, you can manually remove the “Powered by Shopify” text by editing the theme’s code. This method is especially useful if the text doesn’t disappear using the Theme Editor or if you’re using a custom or third-party theme.
Step-by-Step Instructions:
Step 1: Access Your Shopify Admin Dashboard
Go to https://www.shopify.com/ and log in to your Shopify account.
Step 2: Navigate to Online Store > Themes
From the admin panel, click Online Store on the left menu, then choose Themes.
Step 3: Edit Code of Your Current Theme
Under Current theme, click the Actions button.
Select Edit code from the dropdown menu.
Step 4: Locate the Footer File
In the left sidebar, open the Sections folder.
Look for a file called
footer.liquidand click it.
Note: Some themes may use a file named
footer-group.liquidor place the text in thetheme.liquidlayout file. Use Ctrl+F (or Cmd+F on Mac) to search for “powered_by_link” inside these files.
Step 5: Remove the “Powered by Shopify” Code
Find this line of code (or something similar):
Delete this line or comment it out like so:
Step 6: Save Changes
Click the Save button in the top right corner.
Step 7: Preview Your Store
Visit your storefront and scroll to the footer.
The “Powered by Shopify” text should now be removed.
What should you replace ‘Powered by Shopify’ with?
Removing the “Powered by Shopify” text is just the first step. What comes next is an opportunity to reinforce your brand identity, establish trust with visitors, or guide users to valuable links.
Here are some effective ideas for what you can replace that footer space with:
Your Own Brand Name or Slogan
Adding your store’s name or tagline helps create a more professional and branded feel. It reinforces brand recognition and makes your site look more custom-built.
Example:
Trust Signals
Use that space to display trust elements like:
“Secure Checkout Guaranteed”
“SSL Encrypted Payments”
“Rated 5 Stars by 10,000+ Happy Customers”
These small touches can enhance credibility and influence purchasing decisions.
Navigation Links
Add helpful footer links for better user experience, such as:
About Us
Privacy Policy
Shipping & Returns
Contact
This improves SEO and also provides users easy access to important pages.
Social Media Icons
Encourage engagement by placing links to your social profiles:
This adds a layer of professionalism while keeping your audience connected to your brand on other platforms.
Promotional Message or Offer
If you’re running a campaign, highlight it in your footer:
This adds subtle urgency and keeps users engaged even after scrolling to the bottom.
Contact Info or Store Address
If you’re running a physical store or want to increase trust, include your:
Email address
Phone number
Business location
Example:
Pro Tip: Keep It Clean & Minimal
While replacing the default footer text is smart, don’t overcrowd this space. Your footer should be clear, mobile-friendly, and well-designed to match your overall theme.
Does Removing “Powered by Shopify” Violate Shopify’s Policies?’
No, removing the “Powered by Shopify” message does not violate Shopify’s terms of service. In fact, Shopify gives merchants full control over how their stores appear, including the option to customize or remove branding elements like footer text.
Here’s what you should know:
Shopify Encourages Branding: Shopify understands that sellers want a unique brand identity. That’s why it allows the “Powered by Shopify” line to be easily removed or replaced.
No Legal Issues: As long as you’re not misrepresenting your business or claiming to be Shopify itself, editing or removing this phrase won’t result in any penalties.
Theme Licenses Are Flexible: Customizing theme code is permitted, whether you’re using a free or paid theme.
In summary: You’re fully within your rights to remove or modify the “Powered by Shopify” footer to better suit your store’s branding and professionalism.
Common Mistakes to Avoid When Removing ‘Powered by Shopify’
Many users accidentally edit a theme they aren’t actively using. Shopify allows you to install multiple themes, but only one is published at a time. Editing a non-published theme means your changes won’t appear on your live site.
Tip:
Always double-check that you are editing the active (published) theme under Online Store > Themes > Current Theme before making changes.
Incorrect Code Deletion
When removing the “Powered by Shopify” text through code, deleting the wrong line or snippet can break your footer or other parts of your store’s layout.
Tip:
Instead of deleting the line, comment it out or replace it with custom text. And always back up your theme before editing code.
Forgetting to Save Changes
This one is simple but common: many users make edits in the Shopify Theme Editor or Code Editor and forget to click ‘Save’. As a result, the footer remains unchanged.
Tip:
After every edit, click “Save” in the top right corner and refresh your storefront in a new tab to see the update.
Not Testing on Mobile
Just because the footer looks fine on desktop doesn’t mean it displays well on mobile devices. Many themes have different styling rules for smaller screens.
Tip:
Always preview your store on multiple devices—desktop, tablet, and mobile—after making footer changes.
Overloading the Footer with Content
Replacing “Powered by Shopify” with too much text, multiple links, or large images can clutter the design and harm user experience.
Tip:
Keep your footer simple and minimal. Choose one or two valuable elements to include, such as a tagline and trust badge, instead of trying to add everything.
Using Inconsistent Branding
If your replacement text doesn’t align with your store’s tone or style, it can look unprofessional or disjointed.
Tip:
Use consistent fonts, colors, and language that reflect your overall brand identity. This small detail goes a long way in maintaining a polished appearance.
Failing to Check After Theme Updates
When Shopify or your theme developer pushes updates, some of your custom code (like removed footer text) may be overwritten or reset.
Tip:
After a theme update, always re-check your footer to make sure your changes remain intact. Consider keeping a record of custom edits for easy reapplication.
Conclusion
Removing the “Powered by Shopify” tagline from your online store may seem like a minor change, but it plays a major role in how customers perceive your brand. It signals professionalism, maturity, and confidence in your brand identity.
Whether you use the Shopify Theme Editor, dive into code editing, or hire a professional developer, the process is entirely doable—even for beginners. Just make sure to avoid common pitfalls and ensure your new footer aligns with your overall branding.
Taking this small step can help you:
Establish trust with customers
Stand out from cookie-cutter Shopify stores
Strengthen your store’s long-term credibility
Your store deserves to look as polished as the brand you’re building. And removing generic platform branding is a smart place to start.
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